Insight Planning & Research

Slingsby Gin

We created success using the resurgence of gin drinking and its regional provenance. Our strategy worked across the ‘on’ and ‘off’ trade nationwide.

Exploring  the Gin category through an online month long Community  with over 300  Gin-Thusiasts, consuming over 40 gins, 10 tonics, 8 types of glasses and.understanding  their behaviour, motivations and engagement with packaging, merchandising, promotion, price and brand.

Tags: Brand Development, Consumption Diaries, Focus Groups, Online Community, Over the Bar Interviews, Strategic Direction

Details

Client Name Slingsby Gin

Our Role Insight & Strategy

View it View Slingsby Gin Website