La Redoute had already established the brand promise of French Style, made easy. They needed to promote gifts in their Autumn Winter collection and to introduce TV to the marketing mix. Overall we had to show that they bring French fashion for all women at attractive prices.
All our communications brought together for the first time, the catalogue, website, Direct mail, social media, TV and print. For the first time, La Redoute had a multichannel campaign that we adapted for brand awareness, individual sale specific items, online marketing, and even product photography.
Tags: Direct Mail, Product photography, TV Commercials