When you spend the entire working week focused on client campaigns you need to find the time to recharge your creative grey matter so you can stay on top form.

A lot of my friends in the marketing industry find different ways to recharge, with interests ranging from painting, cycling and baking bread. I however, prefer to go climbing in the mountains. In fact one of my most effective online campaigns for a leading supermarket came to me while I was enjoying the vistas 3,000ft up a mountain.

If not climbing, then I can often be found working on building projects, re-living my early years as an apprentice carpenter, although over the past year or so I’ve taken up carving, with many of my ‘masterpieces’ being sold at country shows and farmers’ markets.

Jason's Masterpiece

It’s amazing how quickly you can become really good at something when you put your heart and soul into it.

The one thing I have come to understand is that whatever you do to recharge your creative batteries it needs to capture your excitement and challenge you. Plus, I find widening my interests and challenging my skill set enables me to look at campaign strategies from different perspectives, which in turn helps me to achieve my clients’ objectives.

If you’re ever in the mountains and come across a bearded bloke who has all the gear but appears to have no idea then point me in the right direction. Or if want a door hanging, a roof building or even a campaign putting together then let me know.

Written by
Jason Kelly