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Insight Planning & Research

Yorkshire Linen Company

Having not advertised in over ten years the brand awareness of the business was very poor. Our insight communities and research brought up some superb nuggets of marketing goodness. Campaign is to launch this Autumn with door drops, radio, online, guerrilla and sponsorship to increase footfall across the 33 stores and online purchases.

Tags: Brand re-launch, Acquisition, Loyalty, Ambient, CRM

Details

Client Name Yorkshire Linen Company

Our Role Insight Planning & Research

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