As a client, they would not rest until blind and partially sighted people have the same freedom of movement as everyone else.
In a difficult fundraising environment, sponsorship products offer a fantastic way to obtain a regular donation for a long period of time. The unique connection between the supporter and the puppy create a sense of genuine partnership.
Our advertising made people entranced by puppies but also to admire the strong sense of pride that a working dog has - especially a guide dog. Such a trusted and important role.
Pushing that viewers may not be able to have a dog themselves - so sponsoring a guide dog puppy is the next best thing. The campaign created a strong desire to mother the puppy and a longing to be the one responsible for helping it on its transformative journey from playful puppy to proud and dignified guide dog.
Tags: DRTV, Direct mail, Online